AQUAPHOR + POPSUGAR + DR. OZ
INNOVATION MEETS CREDIBILITY
Aquaphor is a respected brand in the therapeutic skin care market, however, has low awareness, low household penetration and little category innovation. In 2017, they brought the first ever ointment spray to the market and needed a platform for launching.
We leveraged the beauty expertise of PopSugar and the medical credibility of Dr. Oz to launch the product.
Our goal was to drive trial and educate consumers on how to use the new product.
Aquaphor Spray sold out on Amazon.com and Walmart.com within 18 hours of airing the Dr. Oz segment.
Rating spiked during the Aquaphor segment of the Dr. Oz show.
Women were incredibly engaged with the PopSugar social videos garnering 21% engagement rate, 95% VCR, 15% above POPSUGAR benchmark.
Exceeded all social benchmarks and sentiment was positive as fans started educated each other about the uses of the new spray.
THE DR. OZ ON-AIR SHOW SEGMENT
POPSUGAR VIDEO CONTENT DISTRIBUTED WITHIN THEIR ECO-SYSTEM AND GARNERING A 94% VCR